If you would like to find out more about the recruitment campaign, please visit www.tdanewadvertising.com.

Free marketing materials from the advertising campaign Turn your talent to teaching are available for ITT providers. Please visit the recruitment campaign extranet for more details. If you do not have your login details, please e-mail extranet@tda.gov.uk. Please note this site is for ITT providers only.

Why advertise?

In order to raise standards in our schools, we need to attract the most able and committed people into teaching. Through our advertising, we hope to encourage more applications for teacher training from suitably qualified and dedicated people by promoting teaching as a job which is enjoyable on a day-to-day basis.

What is the thinking behind the campaign?

The TDA’ s recruitment campaign Turn your talent to teaching comprises online, outdoor, press and TV advertising.

The new teacher recruitment strategy is an evolution of the current approach, and centres on the rewarding interactions between teacher and pupil. As such, teachers will feature in the creative work along with the children. The challenge was to find a way of keeping what was powerful about the previous campaign but combine it with something new to keep it motivating.

Research with teachers confirmed that the core satisfaction of the job lies in the interactions they have with children: these are highly rewarding because teachers invest a huge amount of thought and effort in generating the most effective interactions possible - using creativity, humour, imagination and sensitivity to inspire pupils. Their focus on building rapport not only serves learning by creating a positive and supportive atmosphere, but can also help guide children’s development.